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Would you pay that much if the mint in your julep was imported from Morocco? What if the sugar came from the South Pacific and was hand-crushed by Brown-Forman's master distiller, Chris Morris?
For 50 sippers, it's all that and more, when Brown-Forman whips up $1K juleps to promote its Woodford Reserve bourbon and donate the dollars to the Thoroughbred Retirement Foundation.
The foundation rescues horses that no longer have a racing career because of age, performance and injury issues.
But this drink is so much more than some imported mint and sugar.
It's the cup, plated in gold by New England Sterling, the same company that crafts the solid-gold Derby trophy.
It's the silver straw, which bisects a tiny silver Woodford Reserve bottle. All this hardware is packed in its own wooden box made from the same white oak that ages the bourbon, complete with a certificate of authentication.
Half of the mint juleps have been pre-ordered, and 25 more will be ordered on Derby Day. All will be prepared individually in front of the buyer by King, Morris or Brown-Forman's Tim Laird.
"We'll mix them the old-fashioned way," Morris said. First, by using a wooden-handled spoon to mix a few leaves of mint with "a level teaspoon of sugar" and a few drops of Woodford in the bottom of the mint julep cup.
Kentucky Derby
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