At the risk of being childishly chastised and being accused of having a little man's complex, I'll say this.

So, if I understand correctly, you can call blasting " to harmonically delaminate concrete" and you can call a track drill a "Vertical Percussive Rotary Cavitation Affector" and then you can charge $60/CY for $30/CY concrete? Sounds like good business to me.

Last time I checked, the good old USA was still a capitalist counrty. If you can get twice as much for something by giving it a clever name...more power to you!